Fashion website examples

A reference for combining a focused product catalog with brand storytelling.

Nike: a reference for fashion and sportswear discovery around activity and collections.

Patagonia: a reference for apparel shopping supported by purpose and product-use context.

Uniqlo: a reference for everyday apparel shopping across structured product families.

Everlane: a reference for a direct-to-consumer apparel experience with focused product stories.

Zara: a reference for collection-led fashion browsing with a strong visual presentation.

ASOS website inspiration for fashion shopping through large collections and personal preferences.

Farfetch website inspiration for fashion discovery across brands and seller inventories.

SSENSE website inspiration for fashion presentation combining editorial identity and shopping.

NET-A-PORTER website inspiration for curated fashion discovery through collections and editorial pages.

H&M website inspiration for everyday fashion retail organized around departments.

COS website inspiration for a fashion brand with focused collection presentation.